https://www.thesimoncreative.com/undergrad daily 0.75 2024-03-07 https://www.thesimoncreative.com/bfa daily 0.75 2020-05-19 https://www.thesimoncreative.com/work daily 0.75 2024-03-07 https://www.thesimoncreative.com/about daily 0.75 2024-05-20 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1552367072982-JPAYB06A1BVJ9PX59ZA5/headereye.gif About https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1552367072982-JPAYB06A1BVJ9PX59ZA5/headereye.gif https://www.thesimoncreative.com/art-state daily 0.75 2020-06-01 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590975293594-MA26L5WDT07PUTD7IJT0/smcneil_socpost2.png Artist statement graphic that appeared on social media https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590975293594-MA26L5WDT07PUTD7IJT0/smcneil_socpost2.png Artist statement graphic that appeared on social media https://www.thesimoncreative.com/flc daily 0.75 2024-04-19 https://www.thesimoncreative.com/all-our-children daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1553734789292-3YVZPGPLZSY7Q4AGJM06/all+our+children+32.png All Our Children - All Our Children (Copy) All Our Children PBS and General Motors Present Designed for multiple forms in print, ie magazine, poster, bus stop, etc. Tasked with incorporating appropriate photography without cheapening the effect/coming across as hokey Photography avoids direct cliche, the figure being in profile, the viewer observing, as opposed to front view with the viewer being directly addresses. typography is largely horizontal but vertical section encourages the eye to explore https://www.thesimoncreative.com/onb-screen-fin daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589826228285-HLBL8RZ696R99RFEP2IJ/onborading_fulldisp.png Onboarding Screens: Finance App - Onboarding Screens - Finance 2019 (Copy) Onboarding Screens - Finance 2019 Set of three onboarding screens for a personal finance app. https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589826483065-Q0KWWPUG2XQK8KH0D7JS/app2testArtboard+1.png Onboarding Screens: Finance App https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589826483033-I23QHF3Q90NSNMZFSRYF/app2testArtboard+2.png Onboarding Screens: Finance App https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589826484495-3VCGM5I08O3PQX1H257F/app2testArtboard+3.png Onboarding Screens: Finance App https://www.thesimoncreative.com/the-small-things daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1552349522909-FWWSWLJKRLQ9YFWI1I1V/mcneil_jadeposter+copy.jpg the small things - the small things matter too (Copy) the small things matter too National Domestic Abuse Hotline Client requested limited palette, emphasized Golden-Mean structure and design influence Poster features nesting text hierarchy matching Mean design, in addition to segmentation of composition into Mean-compliant spaces https://www.thesimoncreative.com/just-ask daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1552351620579-WUR4RU3VGM02F2U3WSNN/Artboard+1-100.jpg Just Ask - Just Ask (Copy) Just Ask Transgender Equality Organization Client required poster to normalize asking for pronouns, with a structural emphasis on the Golden-Mean Poster incorporates color and symbology related to Transgender pride, as well as ‘text bubble’ suggestion of communication. Compositionally, the work is heaviest to the bottom right, and background spiral is literal representation of Golden Mean https://www.thesimoncreative.com/notations-2019 daily 0.75 2024-07-18 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216819115-I161GL8B62H1NHPXQ0YV/2018_notations_edited_4%3A18.jpg https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216822718-NJAYNP9EHTIMYF7JNH1K/2018_notations_edited_4%3A184.jpg Notations 2019 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216826653-0HB9E36WW18A60KZXXBY/2018_notations_edited_4%3A185.jpg Notations 2019 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216832388-YS4E3SPLSLDGAUL0XSHA/2018_notations_edited_4%3A187.jpg Notations 2019 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216839340-ANAB58E0B3N7609OWKL3/2018_notations_edited_4%3A1810.jpg Notations 2019 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216853680-ZEHP01J4UOMA048LDP9I/2018_notations_edited_4%3A1815.jpg Notations 2019 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216869830-LIMUT20ORRCOUA3FUAN7/2018_notations_edited_4%3A1821.jpg Notations 2019 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216875156-PCMQEH07QHQKU0C0XUE9/2018_notations_edited_4%3A1822.jpg Notations 2019 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216888728-1IVL2QQH6AGLI9FYNEYK/2018_notations_edited_4%3A1828.jpg Notations 2019 https://www.thesimoncreative.com/ride-along daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1553737164853-KS2QGS8IB7LR8VC9DEQV/bicycle+brochure+redux2.png Ride Along Museum of Science and Industry, Chicago Communicate relatively low-excitement topic- history of bicycle- in eye-catching and intriguing manner Viewer’s attention is grabbed and maintained by dynamic use of shape, corresponding layout design, and sleek simplification of illustration https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1553737181411-K0KRDSMZXU5FRBMC93BY/bicycle+brochure+redux.png Ride Along https://www.thesimoncreative.com/skullcandy-hhp daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216542298-GF321WHRNZTO6NY3FRIM/skullcandy.jpg Skullcandy Holiday Hanger Package - Skullcandy Holiday Package (Copy) Skullcandy Holiday Package design needed to mesh holiday-neutral winter theming with brand ‘feel’ Design utilizes Skullcandy’s techno-feel and extends this to winter theming, in its most reductive form, using the hexagon as the barest essential of the snowflake shape, though more complex flakes are available. Palette incorporates but distorts ‘holiday’ colors, to a pastel-look that not only pairs well with a wintery while, but also has some history in Skullcandy products. Structurally the package is designed around the geometric hanging shape, which again feels futuristic, while still employing some base qualities that signify the winter holidays https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554186677646-G42BWMVRW8T50D2TIVEJ/skullpkg2.jpg Skullcandy Holiday Hanger Package https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554186872636-5SDJMPHJJLGITVP1U8Z3/skullpkg1.jpg Skullcandy Holiday Hanger Package https://www.thesimoncreative.com/finap-project daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589829165664-CTE8Y7X9W0QQ4B2SNOXW/app2display.png UI/UX: Finance App - Mobile Interface Design (Copy) Mobile Interface Design Mobile Interface Design for financial app-based project. https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589836340149-A4HJ1V8TTFVJCXESSQCC/app2icons2Asset+3.png UI/UX: Finance App - Icon Set (Copy) Icon Set https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589833485856-HDLAK5EL3YZYBRNY1DNE/app2prezArtboard+1.png UI/UX: Finance App https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589833485386-MKMOWLZWQU53UELN7Q9S/app2prezArtboard+2.png UI/UX: Finance App https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589833485921-2NN06YZALGO706PKHCPI/app2prezArtboard+3.png UI/UX: Finance App https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589833486998-ESMZYSIUU7LV06N4PUGB/app2prezArtboard+4.png UI/UX: Finance App https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589833486705-FRB5XA26TBLV46NV9KBY/app2prezArtboard+5.png UI/UX: Finance App https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1589833487255-55QSRMWSTCSEMKINNKWU/app2prezArtboard+6.png UI/UX: Finance App https://www.thesimoncreative.com/bfa-hn daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590696544351-WI0X086KLA44NBHBRUTY/image-asset.jpeg Hops Noir Postcard designed for physical exhibition https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590086018639-LZCTV19CRECSC5B5RPU0/bsys_displayArtboard+1.png Hops Noir Buisness system for Hops Noir https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590086069945-DNY3E6I06322U8E509MY/raspArtboard+1.png Hops Noir https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590086065982-5724B5P5DM041TROZ2MV/lab_edits.png Hops Noir https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590086068602-DMGGZ3Z7GO62GS6E4CMT/vinylprop.png Hops Noir https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590086032039-B3NFIAWCV9WQF9ND70RD/flatpkg_dieline.png Hops Noir https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590086099133-89XD81YHXPI1E40HNUNN/wave_Artboard.png Hops Noir https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590086066932-UNQJ21CO4ILJORU74IF5/jump_Artboard.png Hops Noir https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590086047542-0M98R34T2ZQIWOOP5L71/dive_Artboard.png Hops Noir https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590086061950-TGXKR8M0YXDM7HR9MIW2/hopinArtboard+1.png Hops Noir https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1590086016585-RIHTF1I68Q26JB8IEZ2O/andysround.png Hops Noir https://www.thesimoncreative.com/haring-cafe daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1552355912817-K3O4REWXEOWX48NG8XZC/styleguide+book+page2.jpg For The Public - Haring Cafe Style Guide (Copy) Haring Cafe Style Guide Haring Cafe Tasked with incorporating iconic imagery of Keith Haring into branding style guide accomplishes instruction of the recreation of Haring’s iconography in regards to brand, notes common colors, line density, and organic, graffiti quality https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1552355934800-H25P52DROPTAS5IL41QI/styleguide+book+page1.jpg For The Public corporate color display https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1552355955934-KM93XIIP3H9LFPSJQ8T9/styleguide+book+page3.jpg For The Public Logo spread left, displaying color and colorless logo, with colordata and example useage https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1552356004581-4CXYEQ0S7TQNISN7LLXL/styleguide+book+page4.jpg For The Public Logo spread right, displaying proper logo useage and placement on color https://www.thesimoncreative.com/grounds-for-thought-site daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554184339262-X6FUIL0NOM0JWMC8FD0G/Screen+Shot+2019-04-02+at+12.47.09+AM.png Grounds for Thought Website - Home page (Copy) Home page Grounds for Thought Design needed to incorporate appropriate coffee palette without a direct-rip of larger chain sites, with more of an emphasis on store environment and personal attachment site content already was fairly locally-based, therefore design centered around the balance of maintaining a local sincerity with a chain’s professionalism. Photography was largely either figure-oriented, or meant to demonstrate the origin of ingredients. Site design largely includes nesting column and row forms, as grouping like-information was essential to establish the site’s look https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554193109017-YQC11XBM25UZBGLOSPJM/coffeesitelogo+copy.png Grounds for Thought Website - Logo (Copy) Logo https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554184369249-E7GSPP10N712YGLP0UX7/Screen+Shot+2019-04-02+at+12.47.42+AM.png Grounds for Thought Website https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554184383471-UXMRUSJQ532VD1ESM5JT/Screen+Shot+2019-04-02+at+12.47.30+AM.png Grounds for Thought Website https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554193355414-RH3L1B7T70AMCRBLW1PP/coffee+site+logos.png Grounds for Thought Website development of the site logo originated in Illustrator, an occurrence more common than one might think. while not quite the tactile-thinking of sketching, sometimes problem-solving needs to be done in the frame of the software https://www.thesimoncreative.com/jarritos daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1553735783689-1OVIOYBCAP62UC1G2BSV/newjaritos.png Jarritos - Jarritos Strawberry (Copy) Jarritos Strawberry Jarritos Redesign of bottle to incorporate new branding ‘share sabor (flavor)’. Consumers have nostalgia for packaging, must be new while at same time not too drastically new ‘front’ view incorporates traditional placement of logo, with usual, if minimal, clear nostalgic section, while incorporating new illustration and vibrant color combo. New slogan takes side wrap, ending with usual nutrition facts https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216492628-YCVK2HLTFNTAHBAGXVE5/jbottle.jpg Jarritos https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554191816234-33E0PLOPF6HKDOACROZZ/20190402_024904.jpg Jarritos sketchwork began with illustration, though a flavor had yet to be decided https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554191884508-WZR4SNJFDEWWRJBP8RRZ/20190402_024915.jpg Jarritos hand-done type was also an initial choice, eventually evolving into the inclusion of script https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554191162285-R3YGDEY2VY0VD6XGE6AU/Artboard+1-80.jpg Jarritos - Early Beginnings (Copy) Early Beginnings initial designs focused on the typical label-placement for a Jarritos bottle, simply a singe front and back. From early on, the composition was crowded https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554192037057-5WLOG1CVENDWU7824DM7/Artboard+2-80.jpg Jarritos as design evolved, adjusting emphasis on being able to see thought to the inside liquid lead to the first stark white print version https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554192037012-N0O3TYOAQVLIP8AW68OH/Artboard+3-80.jpg Jarritos https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554192181719-VOEB2Y11GH8XL0KLP1DO/Artboard+4-80.jpg Jarritos the first lazer-cut also included a hanger for the bottle, later scrapped. Only after this phase did the misplaced emphasis on ‘Sabor’ become apparent to me, and so the 2nd design restates the proper emphasis of the brand https://www.thesimoncreative.com/water-project-site daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557098841261-7APVQJ3GP78WRO86ZSGG/waterhome.png the Water Project website - Homepage (Copy) Homepage the Water Project Design needed to balance serious nature of the organization and their work with sense of optimism. Depression and guilt shouldn’t be sole emotions for viewer experience site content featured a number of buttons and links, and included new technique of ordered list. Photography almost exclusively features figures, and either documents the needs the charity works to fulfill, or the success they have already achieved. Site design largely features vertical, scroll-oriented pages with many headings, subheadings, and connecting links https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557098878295-ALPO35ODLDWB6XAHLBBS/waterlogo2.png the Water Project website - Logo redesign (Copy) Logo redesign https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557098937476-ZRECCLR0503SOP84EWHG/waterwhy.png the Water Project website - Awareness page (Copy) Awareness page https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557098955962-8AGE8O57KOKEP2OFY6DO/watermission.png the Water Project website - Mission Statement page (Copy) Mission Statement page https://www.thesimoncreative.com/breathe-rite daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1557216366547-IAD4JHJ66BOKJDZCH93O/brethrite.jpg Breathe Rite - Breathe Rite (Copy) Breathe Rite Breathe Rite Strips Still needs to read as pharmaceutical product, but must be catching enough to compete to side-by-side shelf space Design utilizes illustration to evoke wind and breath, ease of breath. Blues and grays keep with brand familiarity, but orange and yellow give box a pop. Suggestion of 3d-element with corner-nose is also demonstrates product placement on the nose https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1554183474326-JDJE5XBHR0L8J3XNALS8/PKG1.jpg Breathe Rite https://www.thesimoncreative.com/alph-select daily 0.75 2024-07-17 https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1610118627316-IUDIQ4IWJ61QXM3BE392/bestsetalphArtboard+1.jpg https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1610119398107-DTDBQ8ILDXCE7E8NOZE0/alphlogo_A.jpg Insta Alphabet Logos https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1610119406042-03NHGL8EOBS1BOI39AMJ/alphlogo_dArtboard+1.jpg Insta Alphabet Logos https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1610119423589-09SOM1IFU0M4OMOGS4OK/alphlogo_GArtboard+2.jpg Insta Alphabet Logos https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1610119709462-TSKRYQVSLJPV97Q9IG3T/alphlogo_k2Artboard+4.jpg Insta Alphabet Logos https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1610119556658-V7UEWIQ6BFHDDT1ZOXKH/alphlogo_l2Artboard+3.jpg Insta Alphabet Logos https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1610119570083-62J5RIXSXNCLVON7W7R5/alphlogo_NArtboard+3.jpg Insta Alphabet Logos https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1610119563748-L64EKXMT1VHOY2S6XZ9H/alphlogo_MArtboard+2.jpg Insta Alphabet Logos https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1610119577970-BM2HW4ORQRSVVKOAG9HN/alphlogo_PArtboard+3.jpg Insta Alphabet Logos https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1610119585279-QQFAIPUF7IJZ3LUB8X4F/alphlogo_QArtboard+3.jpg Insta Alphabet Logos https://images.squarespace-cdn.com/content/v1/5c86e8a6fb18207802122d2c/1610119741739-U5D18JMPG2406D819H3R/alphlogo_RArtboard+3.jpg Insta Alphabet Logos 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